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Crowdsourcing: A Social Business Solution
“No matter who you are, most of the smartest people work for someone else.” – Bill Joy, Cofounder, Sun Microsystems The word Crowdsourcing was coined by Jeff Howe in 2006, a portmanteau of the...
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How Social Media Creates Loyal Customers & Moderates the Conversation
People don’t trust marketers. In fact, people are skeptical of just about everyone outside of their own social circle. According to a recent Forrester survey (via TechCrunch), it’s likely your audience...
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User Engagement: A Video Monetization Gold Mine
It is undeniable that the way users are watching television has continually been evolving over the past few years. 77% of people use their computer while watching TV, and many are even watching...
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Why Law Firms Should Get In Gear For Google+
Google + vs. Facebook As the popularity of Google+ continues to increase, law firms are being forced to rethink their strategy. Attorneys are already growing a decent following on Facebook and...
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Social Reading and the Future of Publishing
The Inevitability of Change: As traditional models for print media are becoming less sustainable and the Internet is continuing to demonstrate an increased efficiency as a distribution channel for...
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Competitive Multi-Channel Marketing Metrics: Web Presence Optimization
As different platforms and strategies are increasingly developing in the digital world, multi-channel marketing is becoming the new standard, bringing with it the need for a new wave of analytics...
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Response to BDI’s Social Media Marketing Summit for Law Firms
Recap Yesterday Social2B attended the Business Development Institute’s Social Media Marketing Summit for Law Firms as a proud sponsor of the event, where professionals from the legal services and...
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Corporate Social Media Policy: Boiled Down to the Basics
Social media’s infiltration of the business world has only increased over the past few years since its implementation as a marketing tactic. Companies are using social media marketing techniques...
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Remembering Ytzik
I don’t know where to begin, since this has to be the most difficult blog post to write in many years. Remembering someone close, after they are gone, is a difficult task – not because you have no...
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Social2B Goes to Internet Week (#IWNY)
Social2B had the pleasure of attending Internet Week at the Metropolitan Pavilion yesterday, to not only enjoy the delicious offerings of Pop Sugar’s coffee bar and Momofuku Milk Bar cookie...
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Microsites: SEO Friend or Foe?
Microsites are popping up all over the Internet as companies branch out to target niche audience bases, promote individual product campaigns, and aim to drive more online traffic and lead generation....
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The Lost Channel for Law Firms: YouTube
Why YouTube Can Help Law Firms Expand Their Brand As we’ve discussed in the past, it is clear that law firms cannot afford to miss out on social media as it presents diverse marketing...
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Top Social Networks from Around the World
Homegrown Social Networks: The Big Four Here in the United States it’s easy. Ask anyone what the top social media sites are and unless they’re digitally illiterate they’ll generally respond with...
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Instagram, Vine, and the Battle for our Digital Souls
Instagram Video Has Arrived! The very nature of the social networking industry is rapidly shifting as tensions run high after Facebook-owned Instagram announced a new bite-sized video-sharing...
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SoLoMo: Making Fashion Marketing Seamless
In an industry of erratic consumer demand and short product life cycles, marketing in the fashion industry is a tough terrain to conquer. Add to that a highly fragmented social media landscape and...
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Gamification: Does Work + Play Keep Lazy Employees Away?
“A master in the art of living draws no sharp distinction between their work and their play; their labor and their leisure; their mind and their body; their education and their recreation. They hardly...
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The Endless Possibilities for Content Marketing
“Content is of great importance, but we must not underestimate the value of style.” – Maya Angelou As content marketing is becoming the go-to strategy for reaching target audiences online,...
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Don’t Believe the Hype: E-Mail Marketing vs. Social Media Marketing
The Latest Analytic Research Late last month a study, done by analytics platform Custora, discovered that customer acquisition via email has quadrupled over the last 4 years, while the customer...
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Social Referrals: The Value of Digital Friendship
A Little Multiplication Last week here at Social2B, we discussed the functionality of social media marketing especially the idea of social referrals. We gave the example of a list of 10,000 consumers...
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Penguin 2.0: A New Era For Links That Matter
The Latest Algorithm Update It was a little more than two months ago that Google and its anti-spam deity, Matt Cutts, released their latest search engine algorithm promptly titled Penguin 2.0. While...
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